The devastation to life and property is tragic in every sense. It is an eye-opening reminder that we are subject to the whims of nature in a most terrible way. There is very little difference that any level of planning can make given the ferocity of certain storms—it is plainly evident and the cost in both human and financial terms is inestimable.
“But all the kids are doing it!” I’d argue as a child when I wanted to do something. Predictably, the parental response was, “If all the kids jumped off the Empire State Building, would you jump, too?”Flash forward to adulthood, and our desire for being part of the crowd hasn’t abandoned our psyche, especially when it comes to making financial decisions. Regardless of the crush of popular items out there, we generally move in lockstep.
Money might be the target of your desire. The reason you work, get out of bed in the morning, maybe even the driving force behind the endless hours you devote to its creation. You might believe that the more money you have, the happier you will be. You work, strive, invest, purchase lottery tickets, go to casinos and make deals in an effort to have more money. Some people call it the "rat race." But why do we do this? It is to validate our own success or do we have a higher purpose?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".