Michael Schoeck on Muck Rack

Michael Schoeck

Verified
(He/Him)
New York
Covers:  Renewable Energy, Distributed Energy Resources, Clean Technology, Energy Efficiency, Solar Photovoltaics, Renewable Natural Gas

Interview

What was your first job as a journalist?

High school sports reporter

Have you ever used a typewriter?

Yes (but mostly a word processor)

How is social media changing news?

Bifurcating news has contributed to the political divide

Who's your favorite fictional journalist?

Clark Kent

What does it mean to be a journalist?

Tenacious, unabashed to call anyone in your or a friend's network for a lead

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

Email

What tools and software do you use to do your job?

Web-based editorial platform, Adobe InCopy and Quark previously

What's your favorite social network?

Reddit

Who do you wish followed you?

Elon Musk

Why did you become a journalist?

To gain professional expertise of a subject matter through the written word

Did you work for your high school newspaper? If so, what did you do there?

Arts & music editor

What story are you most proud of writing or working on?

sPower

What advice can you offer to aspiring journalists?

You can never have too wide a rolodex of industry sources

When's the best time to pitch you?

Early morning

What's the best pitch you ever got?

Any pitch involving a company soon to be in the market for an equity raise or sale

What's the worst pitch you ever got?

Saving the whales (at a corporate finance newswire)

What's your favorite drink?

Cold brew

When you're not at a computer, where are you most likely to be?

Concert or music festival

Aside from your own, what's your favorite publication to read?

Relix

What's the most common misperception about your beat?

We don't know everything pertaining to industry or trade fundamentals

Would you like to take the Muck Rack Interview? Create a Muck Rack profile.