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Michael Steeber’s Journalist Portfolio

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The Apple Store Time Machine

The Apple Store Time Machine

An interactive experience that recreates memorable moments in Apple history with painstaking detail and historical accuracy.

Discover Apple Tower Theatre

Discover Apple Tower Theatre

A landmark shines again. Explore photos inside the first Apple Store in Downtown Los Angeles.

Revisit the world's first Apple Store with augmented reality

Revisit the world's first Apple Store with augmented reality

Now you can revisit the world's first Apple Store exactly as it appeared twenty years ago through an interactive augmented reality experience.

Inside Apple Downtown Nashville: Music City in motion

Inside Apple Downtown Nashville: Music City in motion

In the heart of Music City, the rhythm never stops.

Try AirTag accessories and Precision Finding with AR

Try AirTag accessories and Precision Finding with AR

Augmented reality experiences allow you to compare Apple-designed AirTag accessories and discover Precision Finding from home.

20 years of Apple Stores in 20 quotes

20 years of Apple Stores in 20 quotes

This week marks twenty years since the first Apple Retail Stores opened their doors. Here are twenty highlights from along the way.

Interactive: Explore the new Apple Cherry Creek in Denver

Interactive: Explore the new Apple Cherry Creek in Denver

9to5Mac — This interactive experience will be your guide to the new Apple Cherry Creek.

Today at Apple everywhere: imagining the future of online creativity

Today at Apple everywhere: imagining the future of online creativity

9to5Mac — How can Apple continue to expand its in-store creative platform online to reach even more creatives looking for inspiration at any time?

Apple Store badges are back with Memoji, here's how to make your own - 9to5Mac

Apple Store badges are back with Memoji, here's how to make your own - 9to5Mac

9to5Mac — The next time you visit an Apple Store, expect to see a lot more Memoji.