Michael Toebe on Muck Rack

Michael Toebe

United States, Wichita
Covers:  Matters of reputation, disputes, conflicts, scandal and crisis.
Doesn't Cover: Marketing
Communications and Reputation for B2C and B2B. Proactive and responsive. Consulting, advising, coaching and better outcomes. reputation.substack.com/

Interview

What was your first job as a journalist?

Simultaneously, a college and city newspaper when I was 20.

How is social media changing news?

Oh my. It's much more emotionally driven and opinionated and self control and intellectual humility are struggles or absent.

What does it mean to be a journalist?

Being constantly curious, hungry for research, interviewing, listening, learning, examining your assumptions and communicating skillfully.

How do you prefer to be pitched on stories?

Email, Text or Phone.

What's your favorite social network?

LinkedIn and Twitter.

What advice can you offer to aspiring journalists?

Find your passion, be interested in others, be of high character in your work and keep writing, always seeking continuous improvement.

When's the best time to pitch you?

Email anytime. Call or text until early evening unless a deadline emergency.

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