Imagine that you, a science journalist, have sat down to write a blog post about some cool new technology that's also pretty complicated and esoteric. Let's say that it's a new and rather invasive advance in biometric sensing. You're at that point familiar to most science journalists in which a just-downloaded study or journal article is taunting you with 20-odd pages of methodology, math, and jargon.
Depending on who you ask, quantum computing is a largely theoretical concept backed by tentative experimentation or it's a technology that's here right now and can be had for about $15 million from a Canadian company called D-Wave. The question depends on a bit on how you ask it. Most everyone agrees that a general purpose quantum computer—one that's like a superfast, supersecure version of the computers we're all used to—is a ways away.
One of my personal favorite features of the universe is that it is at this moment being ripped to shreds. Granted, it's so far a very slow ripping, but, thanks to a peculiar property often referred to as dark energy, the universe is not just expanding, but it is accelerating in its expansion. It will continue to do so, which means that as time increases, it will expand faster and faster. Eventually all of this ripping will render existence an endless expanse of cold nothingness.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".