It'd be hard to overstate how much power Amazon has over the web circa 2017 via its Amazon Web Services shadow empire. According to a recent McAfee report, 80 percent of IT budgets are now dedicated to cloud infrastructure ("infrastructure as a service," or IaaS, in the jargon), while 93 percent of businesses use the cloud in some form. And, of that cloud infrastructure, Amazon now controls just under half, obliterating competitors like Microsoft and Google.
I ditched my career as a music journalist in May of 2012, leaving a job at a now-defunct East Coast alt-weekly newspaper for, well, being a science writer. For the next year or so, I barely listened to music at all. I didn't seek out new music, shop for records, or go to shows. None of it did anything for me. It was like eating food without flavor, offering less sensory thrill than a glass of Soylent. I could blame the job. Aesthetic burn-out.
This story is part of OUTER LIMITS, a Motherboard series about people, technology, and going outside. Let us be your guide. At dusk, seven miles later, we hit a trace of civilization: a few telephone poles off the road, and, just visible in the flattening, vanishing light, a house. It was empty and dark, maybe 20 years vacant. It was more eerie than reassuring as the wind picked up and snow started to fall.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".