Michael Rustom’s Biography
Michael Rustom is a veteran technology solutions consultant with nearly three decades of experience in IT sales and leadership. Based in Toronto, Ontario, Michael spends his workdays helping his client businesses navigate the constantly evolving world of technology, providing strategic guidance that drives growth.
Michael Rustom's career began in the 1990s, when he took on a role as an Account Manager with AT&T. There, his ability to build lasting relationships and solve complex challenges earned him recognition as one of the company’s top young prospects.
His career accelerated when he joined Scalar Decisions (now CDW Canada) in 2005, where he held multiple leadership positions. Between 2017 and 2018, he was Vice President of Sales - Canada East, where he was responsible for leading teams of sales professionals across Ontario, Quebec and the Atlantic Provinces. In July 2018, he was promoted to the role of Vice President where he took on national responsibility for the company’s sales, marketing communications, partners & alliances, inside sales, contract renewals, and sales operations.
Throughout his career, Michael Rustom’s specialty has always been on fostering long-term relationships, both with clients and within his teams. His leadership in this respect has been instrumental in helping organizations modernize their IT systems, improve security, and adapt to the always-changing tech landscape.
In 2022, Michael founded his own consulting firm, Michael Rustom Inc., offering his wealth of experience and expertise to businesses of all kinds in the market for customized IT solutions. He’s passionate about working closely with his clients to solve their challenges, improve their efficiency, and implement the right technologies for their unique needs. Michael's professional approach blends deep technical knowledge with a commitment to understanding each client's situation, and he prides himself on providing solutions that are both practical and forward-thinking.