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Michael Rustom on Muck Rack

Michael Rustom

Toronto
As seen in: Medium

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Michael Rustom’s Biography

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Michael Rustom is a veteran technology solutions consultant with nearly three decades of experience in IT sales and leadership. Based in Toronto, Ontario, Michael spends his workdays helping his client businesses navigate the constantly evolving world of technology, providing strategic guidance that drives growth.

Michael Rustom's career began in the 1990s, when he took on a role as an Account Manager with AT&T. There, his ability to build lasting relationships and solve complex challenges earn…

Michael Rustom’s Journalist Portfolio

Some Simple Guidelines For Effectively Incorporating Artificial Intelligence Into Your IT Infrast...

Some Simple Guidelines For Effectively Incorporating Artificial Intelligence Into Your IT Infrast...

In my last blog entry, I outlined the plethora of benefits businesses can experience should they integrate ar…

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How Mid-Sized and Small Businesses Can Harness Artificial Intelligence to Facilitate Customer...

How Mid-Sized and Small Businesses Can Harness Artificial Intelligence to Facilitate Customer...

These days, it's virtually impossible to get through a period of 24 hours without the subject of artificial i…

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Artificial Intelligence Can Improve IT Capabilities, But Careful Integration Is Key

Artificial Intelligence Can Improve IT Capabilities, But Careful Integration Is Key

As a longtime IT professional and the founder and proprietor of Michael Rustom Inc. , a consulting firm speci…

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Artificial Intelligence Can Improve IT Capabilities, But Careful Integration Is Key

Artificial Intelligence Can Improve IT Capabilities, But Careful Integration Is Key

As a longtime IT professional and the founder and proprietor of Michael Rustom Inc. , a consulting firm speci…

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Three Reasons Why Companies Should Embrace Remote Work

Three Reasons Why Companies Should Embrace Remote Work

As a longtime business consultant who specializes in sales and technology, I'm often brought in by companies …

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Articles

Why Custom IT Solutions Are Essential for Growing Startups

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By Michael Rustom
| Medium
Michael Rustom · Follow 3 min read · -- When I set out to create my own consultancy, Michael Rustom Inc., I did it with a few particular ideas in mind. One of the most prominent was my desire to help startups navigate the complex, ever-evolving, often daunting world of information technology (IT).
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How Mid-Sized and Small Businesses Can Harness Artificial Intelligence to Facilitate Customer Loyalty

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By Michael Rustom
| Medium
Michael Rustom · Follow 4 min read · Nov 11, 2024 -- These days, it’s virtually impossible to get through a period of 24 hours without the subject of artificial intelligence (AI) being brought up. Whether it’s through common conversation with friends and colleagues, fictional depictions on shows like Black Mirror or Westworld, or the nearly endless discussions of it in the news, it seems like AI is at the forefront of everyone’s mind.
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Three Reasons Why Companies Should Embrace Remote Work

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By Michael Rustom
| Medium
Michael Rustom · Follow 3 min read · Jul 25, 2024 -- As a longtime business consultant who specializes in sales and technology, I’m often brought in by companies to give a sober second glance to their operations when they sense there are things that could be improved. In this capacity, one of my primary responsibilities is to give my honest opinion to ownership and management, even — and perhaps especially — if it’s something they don’t particularly want to hear.
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