Michele Cuthbert on Muck Rack

Michele Cuthbert

  • Creative Director and Contributor, Freelance
Ohio
As seen in: HuffPost, Mashable, Columbus Monthly, SPN News, Smart Business, Home Business Magazine, Columbus Parent
Covers:  Business, finance, HR, PR and design
Wildy entertaining #Bitcoin and #crypto content. *Never financial advice, just dad jokes. youtube.com/c/GirlGoneCryp....

Get in touch with Michele

Contact Michele, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Michele Cuthbert’s Biography

Read Full Bio →

Strategist and Creative Director
She was recognized by Crain’s New York Business, Fox News New York, Mashable, Huffington Post and Fast Company. Her work is published in “Big Book of Self Promotion” by Crescent Hill Books and in seven American Graphic Design Awards books (GDUSA). She has been awarded multiple Communicator, Public Relations Society of America (PRSA) PRism, PRSA regional Diamond, Marcom, SIA, GDUSA and Hermes awards.

Michele is a recipient of the Columbus Business First “40 Unde…

Michele Cuthbert’s Journalist Portfolio

Michele Cuthbert | HuffPost

Michele Cuthbert | HuffPost

Michele has 20+ years of experience working with leading brands including McDonalds, Ohio State University Ho…

View article →
Michele Cuthbert

Michele Cuthbert

Michele Cuthbert is the Principal of Baker Creative, a brand architectural firm. Baker Creative practices an …

View article →

Articles

The fastest way to turn trust into action

|
By Michele Cuthbert
| Smart Business Verified
Ready or not, a new era of marketing is on the horizon. Search Engine Optimization (SEO) is quickly being pushed out by AEO, Google’s AI Overviews and users accessing the internet with AI tools such as ChatGPT. The easiest way to see it is that AEO and SEO both drive visibility, but they work differently. SEO gets you ranked. AEO gets you chosen. SEO is about climbing the traditional search results.
Open in Who Shared Issue with article?

Does AI have a place in your business?

|
By Michele Cuthbert
| Smart Business Verified
With the ever-evolving technology of AI utilized in business and everyday personal life, it’s natural to be curious about what this futuristic tool can do for your business — or what it can take from it. While AI can be a great time-saving technology, if you’ve ever struggled your way through an automated phone system or dealt with the unfair rejection of AI in a resume screening, you know it’s not the exact fix-all or human replacement people believe it to be.
Open in Who Shared Issue with article?

The big retail marketing trend: In-person shopping boom

|
By Michele Cuthbert
| Smart Business Verified
With tariffs increasing pricing on select industries and items, this could influence consumers to revisit brick-and-mortar stores for the best possible deals while also avoiding delivery fees. This is a great opportunity for both brands and consumers to enhance in-store promotions and campaigns by incorporating a strong initiative that also incorporates impulse buys into the marketing mix.
Open in Who Shared Issue with article?
See all 46 licensed articles (62 Total)

Interview

See all →

What was your first job as a journalist?

Writing for Mashable

Have you ever used a typewriter?

yes

How is social media changing news?

daily
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified