Michele Weldon has been a journalist for more than 36 years writing for newspapers, magazines and digital outlets. The author of five books and several book chapters, she is emerita faculty in journalism at the Medill School, Northwestern University; senior leader with The OpEd Project and also d...
You can lose them at hello. If you are looking for a new job, or more elevated leadership roles, chances are the process begins with a written cover letter—email or snail mail. Even if your letter was prompted by a personal referral, you will need to send a formal letter to the person in human resources or the hiring manager in charge of the process of filling the position. Yours needs to stand out in a pile of resumes and letters.
“There is no hiding the truth of me. Often there is video, then my truth, my fatness, is amplified. As my career has taken off, my visibility has exploded. There are pictures of me everywhere. I have been on MSNBC and CNN and PBS. When a certain kind of people see me on television, they take the time to email me or tweet at me to tell me that I’m fat or ugly or fat and ugly.
Rosalind Hudnell, vice president of corporate affairs at Intel Corp., recalls her first day of work 20 years ago at the $158 billion global technology giant. “The first time I went into corporate headquarters, I was asked if I was the secretary,” says Hudnell, who also serves as president of the Intel Foundation, a 30-year corporate effort to fund and diversify education in STEM.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".