“Apologies. To all the immigrant communities in the Gulf. I apologise for the behaviour of some, for the abuse. They do not represent us in any…” The speaker shifts tone and yells at the cameraman: “HEY YOU! WHERE ARE YOU GOING? HOLD THE CAMERA PROPERLY OR YOU WON’T GET PAID!” This is how the first 3al6ayer (translating to “As it goes”) episode from September 2010 starts, setting the tone of the series which has become a huge success in Saudi Arabia.