Michelle Greenwald on Muck Rack

Michelle Greenwald

  • CEO & Founder, Inventours
  • Senior Partner, Descartes & Mauss
  • CEO & Founder, Catalyzing Innovation
As seen in: UOL, Forbes, HuffPost, Inc., Ad Age, Forbes Brasil, Nation's Restaurant News, Forbes Japan, Forbes Argentina, Forbes Ecuador and
Marketing Professor & CEO of Marketing Visualized, a boutique mktg consulting & Exec Ed firm, and founder of Inventours, global innovation programs.
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Articles

The Best Retail Store For Interactive Tech And Engagement Anywhere

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By Michelle Greenwald
| Forbes
PUMA flagship store at the corner of 5th Avenue & 49th Street in New York City Michelle Greenwald The flagship PUMA store on the corner of 49th St. and 5th Avenue in Manhattan has long been my favorite store anywhere for how it deploys highly engaging, interactive, informative retail tech.
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New GenAI Tech In Time For 11.11, The World’s Biggest Shopping Day

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By Michelle Greenwald
| Forbes
Taobao Double 11 wish list that was customized based on Cheryl Huang's prior shopping history Cheryl Huang This November 11th, (“11.11”, also known as Double 11, or Singles Day in China), is an e-commerce shopping festival where single people celebrate their independence and give themselves permission to indulge in buying items they’ve been wanting, at great prices.
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Forbes JAPAN 公式サイト（フォーブス ジャパン）

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By Michelle Greenwald
| Forbes Japan
トップ テクノロジー AI ブランドの生成AI対策：多様なコンテンツ展開がGEO成功の鍵に なぜGEOがブランドにとって極めて重要なのか GEO（生成エンジン最適化）は、ブランドに関するデジタルコンテンツがChatGPT、Google Gemini、Bing AI、Perplexity AI、Claude AIなどのAIエンジンによるAIサマリーのページ上部に表示される可能性を高める手法である。GEOが非常に重要になっている理由は、どのブランドや事実が人々に認知されるかに影響し、AIサマリー内でのブランド言及が推薦を暗示するからだ。AIサマリーを作成するために、生成AIエンジンはウェブ全体の様々な信頼できる情報源から評価的なサマリーを組み合わせ、文脈に適した、人間らしく理解しやすい形で提示する。今年の複数の調査によると、全検索結果の30％から50％がAIサマリーから始まっている。これらのサマリーの普及率と精度は今後さらに高まると予想されている。...
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