Resources Home Your social media engagement is growing. The engaging content you’ve been posting has more likes and comments than ever before. But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? You’re not alone. Since 2017, mobile traffic has made up the majority of web traffic1, but only 28% of donations are made on mobile devices2. If more people are using their phones than their computers, why isn’t this number higher?