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Michelle Perrett on Muck Rack

Michelle Perrett

Verified
London
As seen in: Campaign (UK), PR Week, FoodNavigator Europe, The Grocer, FoodNavigator-USA, The Morning Advertiser, PR Week UK, BeverageDaily, NutraIngredients, Dairy Reporter and
Freelance Journalist and editor specialising in the pub and leisure sectors. Views are my own!

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Articles

Iran conflict: food sector’s 8 biggest casualties

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By Michelle Perrett Verified
| FoodNavigator-LATAM Verified
Amid the fragile ceasefire between the United States and Iran, ongoing fertiliser shortages and spiralling energy costs are having a major impact. With the geopolitical uncertainty continuing, wider food supply disruptions look set to continue. The war has placed a chokehold on the global economy, impacting the whole supply chain from oil, fertiliser, to transport to packaging to food production. FoodNavigator looks at some of the wider impacts of the conflict on the supply chain thus far.
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10 iconic food and drink brands that flopped worldwide

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By Michelle Perrett Verified
| Bulletin Intelligence Verified
Globally food and drink manufacturers launch and pull thousands of new products every year. Each launch comes with significant risk and while a select brands few become household favourites many more end up on the pile of the forgotten – or are quietly withdrawn. Despite investing millions into innovation, launches and marketing, global F&B manufacturers continue to grapple with the big question of how to make these brands successful.
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New feed tech designed to support dairy net zero goals, higher milk yields

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By Michelle Perrett Verified
| FoodNavigator-LATAM Verified
A new study showed the technology - Optimax E - has shown “significant gains” in feed efficiency linked with higher productivity, resulting in a strong return on investment. The results of the research found that over two liters of additional milk per head per day were achieved during and after Optimax E was supplemented to the feed of dairy cows.
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