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Articles

Empowering the Next Generation of African Storytellers with Generative AI

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By Arathi Sethumadhavan, Miebaka Anga
| Google Blog
Storytelling is Africa’s superpower. We see it in the vibrant Nollywood films that captivate global audiences and in the dynamic content from creators across the continent on YouTube. This creative economy in Sub-Saharan Africa is a high-growth powerhouse, projected to grow from $5 billion today to nearly $30 billion by 2032. Now, a new wave of technology is poised to accelerate that growth and help storytellers scale their work and imagination: Artificial Intelligence.
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