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Copa América, the world’s oldest national tournament, boasts a storied legacy with soccer legends like Alfredo Di Stéfano, Pelé, Diego Maradona, and Lionel Messi gracing its fields. Held across the U.S. in June 2024, the tournament serves not only as a celebration of football excellence but as another catalyst for the rapid growth of soccer in the United States.
In 2022, Digital Out-of-Home became the industry’s fastest growing sector. Now in 2024, it hasn’t looked back. Digital Out-of-Home allows brands to tap into the many benefits associated with digital and programmatic channels and connect with their target audience through digital billboards, LED screens and digital signage, leveraging real-time and location data to deliver contextually relevant content. Of course, sports and outdoor advertising of all formats have long been a winning combination.
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