Dr Phoebe Matich joins Byte into IT to unpack her ongoing research survey on how everyday Australians feel about AI voice generation in media. From audiobooks, podcasts to social media posts, generative AI voices are playing an increasing role in media production and journalism, with sophisticated AI technology able to synthesise, clone and modify the human voice. Dr Phoebe Matich unpacks how generative AI technologies challenge our trust in the media we consume daily.