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Articles by Mike Brugger
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Key Takeaways • Retro Appeal: Chain stitch embroidery is gaining popularity due to its textured, handsewn look that complements the rising demand for vintage and retro fashion. • Sustainable Trend: The technique is frequently used on repurposed vintage apparel, aligning with the growing interest in upcycling and sustainable fashion practices.
Why Pet Promos Should Be Your Clients’ Go-To Holiday Gifts
‘Tis the season for Swag-Wag Pets by Caro-Line! The holidays will be here before you know it, making now the perfect time to start planning your sales presentations for your clients’ end-of-year gifts and promotional activities. Pet promotions deserve a spot at the top of your list — and you won’t need to check it twice, as we’re sharing all the reasons right here why pet promos will make you and your clients’ Q4 merry and bright.
Year-End Recognition Awards Improve Sales, Morale
The following post was originally published by Promo Marketing. To read more of their content, subscribe to their newsletter, Promo Marketing Headlines. For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months.
Helping Your Customers Drive Sales with End-of-Year Recognition Awards
For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months.
School Uniforms: What Your Customers Are Looking For and How Vendors Can Make the Grade
If schools are on your client list, now is the time start marketing for the 2023-24 school year. Do your homework, and you could have a lucrative year, as unforms are getting more and more popular for both public and private schools, especially in grades K-8. Uniforms promote school pride, and research shows that students perform better on tests when wearing a quality uniform displaying the school’s name, colors or mascot.
Tips for Selling Promotional Pens, a Perfect Item for Your Clients
Business cards are great for getting your client’s name in front of business contacts, but how often does someone pull out the card and use it? Not often, I bet. Put the business name and logo on a ballpoint pen, however, and it’s a different story. A pen is used again and again, reminding the user of your client each time. When it comes to getting your business name out there, the pen is mightier than the business card—and almost every other branding product too.
How to Set Up a Company Store for Your Promo Client
Opening a company store can help your client in a variety of ways, from raising brand awareness to raising money for a cause. You want to make things as easy as possible for employees and customers to get branded merchandise, and selling it in a company store is one of the easiest ways to accomplish that goal. Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them.
Why It's Never Too Early to Have an Exit Strategy for Your Promo Business
An owner’s business plan is the foundation for what he or she wants to achieve—a
blueprint or guide for creating a successful promo business—but that success does not come easy. It takes a lot of hard work and the ability to overcome many challenges, not least of which are changing consumer trends, growing competition, developing marketing and advertising strategies, proper budgeting, spending wisely, prudent purchasing and a healthy bottom line.
A Running Start: Tips for a Winning Performance Wear Promotion
Most end-users who jog, bike or do any kind of exercise will attest that they have their favorite pieces of activewear: The pants that fit just right and make them feel more confident on the running track, or the jacket that keeps them warm in winter and dries off quickly after summer squalls. A good piece of activewear can serve as motivation to continue exercising, while ill-fitting, uncomfortable garments can turn every fitness day into a slog.
2017 Apparel Preview
Fashion experts say the industry is cyclical. Trends come and go in waves, and the hits of the popular fashion world today may move into the promotional apparel market tomorrow. But ultimately, what’s most important is what end-users want. We asked suppliers to weigh in on the hit trends they think will light up the market next year. The experts predict that trends from 2016, like textured fabrics and brighter colors, are here to stay. But what else is in store for 2017?
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