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Mike Driehorst on Muck Rack

Mike Driehorst

Verified
(He/Him)
Michigan
As seen in: SmartBrief, Medium, Monroe News, The Black Chronicle
Covers:  Marketing Communications (advertising, digital marketing, social media, marketing in general) as well as some mobility / transportation topics.
#PR, #SocialMedia pro, #Writer & #Editor
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Mike Driehorst’s Journalist Portfolio

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Generative AI: We've been here before - SmartBrief

Generative AI: We've been here before - SmartBrief

Generative AI will lead us to the next revolution in marketing - but it's one we've seen before. SmartBrief's…

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Where's all the Hispanic marketing? - SmartBrief

Where's all the Hispanic marketing? - SmartBrief

Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demogr…

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Should AI be used for content creation? - SmartBrief

Should AI be used for content creation? - SmartBrief

AI content generation has become a major marketing topic already in 2023. However, with any new tool, there a…

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Should you cash in on the rise of retail media networks? - SmartBrief

Should you cash in on the rise of retail media networks? - SmartBrief

Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMN…

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How to find influencers for your next social campaign

How to find influencers for your next social campaign

A successful influencer marketing campaign starts with objectives, strategy -- and the right influencers. Her…

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Within 3 years, you could take an air taxi to your meeting

Within 3 years, you could take an air taxi to your meeting

While we are not yet living in the Age of The Jetsons, we're likely not more than a few years away from being…

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2020 may be "tipping point" for brand purpose cultures

2020 may be "tipping point" for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues thi…

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Business communications key during coronavirus

Business communications key during coronavirus

SmartBrief Digital Media Editor Mike Driehorst talks with experts about how brands should communicate to thei…

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A glimpse into what's coming in 2020

A glimpse into what's coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing communi…

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Marketers, tech firms taking steps to mesh privacy with personalization

Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how …

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Marketers ramping up call for diversity and inclusion

Marketers ramping up call for diversity and inclusion

While you would expect more campaigns around awareness for diversity and inclusion this time of year - with F…

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Boon times in PR!

Boon times in PR!

The fragmented media landscape that social and digital media have caused since the early 2000s is a bane and …

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The Six Commandments of Digital Community Management

The Six Commandments of Digital Community Management

The worst aspect of social media marketing - talking organic here - is the low cost of entry. If you have a T…

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