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Mike Gospe on Muck Rack

Mike Gospe

Silicon Valley
As seen in: Insight Partners
Marketing Strategist, CAB Facilitator, Author & Marketing Coach inspiring companies to be customer-focused
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Articles

“Marketing Champions” with Mike Gospe from KickStart Alliance

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By Mike Gospe
| dailyadbrief.com
Mike Gospe CEO at KickStart Alliance Website Address: www.kickstartall.com Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Mike Gospe from KickStart Alliance. To learn more, check out https://www.kickstartall.com. What is the biggest change in marketing that you see coming in the next 2 years? Recessionary pressures will result in many companies missing their numbers.
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What is a Partner Advisory Board & Why You May Need One

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By Meg Fitzgerald, Mike Gospe
| Insight Partners
Does your B2B tech company host a Partner Advisory Board (PAB), or Partner Advisory Council (PAC)? If not, you may be at a serious disadvantage. Lisa, a CEO of a small tech company is frustrated that channel growth has stagnated. “I need to accelerate sales through the channel, and I feel that we’ve hit a brick wall.
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Customer Advisory Boards: How to Launch and Manage a Successful Program in 2022

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By Mike Gospe, Shirley Lin, Samma Hafeez
| Insight Partners
While Customer Advisory Boards, or CABs, have become a popular and widely used method of magnifying the voice of the customer in recent years, there remains a fair amount of misunderstanding about what they are and the purpose they serve. To demystify CABs and understand how to leverage them successfully, we invited Mike Gospe, Customer & Partner Advisory Board Strategist, to share some insights he's gained over his 20 years of building out, operating, and evolving CAB programs.
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