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Jul 24, 2020 By Chris Jacob Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event...
In the past year, we’ve see artificial intelligence (AI) take off. As an industry, we’ve finally reached the point where we have enough user data, the right algorithms and the data science needed to allow technology to take over—predicting outcomes in real time and based on past behaviors.
You know you want to have a blog. You know you should have a blog, because content is your number one form of marketing, regardless of product. But what kind of blog should you have? That is the question that many people tend to have starting out, as brand specific content only gets you so far. A great example is the Mint blog, MintLife. If they had only operated based on their service, their blog posts wouldn't have been especially interesting or helpful.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
