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Articles by Mike McNamee
What brands need to do better in creator marketing in 2026
Creators are the bridge between brands and communities and sustained partnerships are what keep that bridge open, writes Mike McNamee. Co-Founder CCA If 2025 proved anything, it’s that fandom isn’t just entertainment; it’s identity. For Gen Z and millennials, the creators and communities they follow have become a modern form of belonging, shaping how they discover products, passions and cultural meaning. Brands are already adapting.
FujiFilm ESP RIP Solution
Menu Articles by Subject articles/Commercial/fujifilmespripsolution-page1 by Mike McNamee Published FujiFilm ESP RIP Solution TOP: The ESP system is now available for the Epson 7900, a 24" printer with the new high dynamic range ink set as reported in the last issue of Professional Imagemaker. The acronym stands for Easy Studio Print, so let's get the easy bit out of the way first.
System Backup - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Software/systembackup-page1 by Mike McNamee Published This is the main dialogue pane. The 'Change job direction and other settings' is outlined in red and clicking it reveals the first of the tabbed panes, in this case the one for 'General'. The 'Propagate Deletions' check-box is circled. Siber Systems GoodSync 'Quite fancy automatic backup options may be easily set...' GoodSync Pro by Siber Systems is a piece of utility software for organising your file backups.
Windows 7 Has Landed
Menu Articles by Subject articles/Software/windows7-page1 by Mike McNamee Published 01/02/2010 The delivery of four new laptops for another purpose presented the ideal opportunity to get some mileage in with Windows 7 and to do some comparative benchmarking on identical technology platforms - a low-stress, low-risk look at the sequel to the Vista farrago.
Lettering and Type - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Typography/letteringtypes-page1 by Mike McNamee Published 01/04/2010 At some stage almost everybody needs to put some text on their images. This can take the very simple form of adding a signature or copyright mark, progressing to a full-blown page of typing such as a promotional flyer. In general, large spreads of text are not normally set in Photoshop, but it can be done at a pinch, especially if you are not inclined to buy and learn In Design or Illustrator.
Canon Pixma Pro9500 Mk II
Menu Articles by Subject articles/Printers/canonpro9500-page1 by Mike McNamee Published 01/06/2010 This is an A3+ format printer intended for high-quality photographic output. There was a dual purpose to our review, to expose the printer to our latest range of tests and to gather data for a book project. The crucial feature of the printer is its Lucia ink set. This is a full-pigment 10-colour set with excellent life/fade characteristics.
Big Computer 3 is one year old!
Menu Articles by Subject articles/Computers/bigcomputer-page1 by Mike McNamee Published 01/06/2009 Big Computer 3 is one year old! Big Computer 3 is one year old this month and we thought it was timely to give you an update on how it is performing. It is a good time to ponder because the hard drives are bulging and something is going to have to be done very soon. It is also the completion of 12 months of hard labour under the yoke of Windows Vista, and still we are ranting about it.
EPSON 7990 Printer - further testing - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Commercial/epson7990printer-page1 by Mike McNamee Published 01/02/2009 We delivered an initial report on the Epson 7900 printer in the October- November issue of Professional Imagemaker. Since that time we have had the opportunity to test the machine more fully and to perform some serious testing and print-making. We remain impressed - read on! Installation The 7900 is a very substantial printer.
EPSON Stylus Pro 3880 A2 Printer
Menu Articles by Subject articles/Printers/epsonstykuspro3880-page1 by Mike McNamee Published 01/02/2010 "Following the launch of the Epson Stylus Pro 3880 in September this year, Epson's share of the A2+ market grew by almost 3% in Q3 to 93%..." Epson recently up-rated their 3800 to the 3880 by the incorporation of the UltraChrome Vivid Magenta ink set, to bring it in line with their 4880 and 7880 stablemates. The changes though are more than a badge change and new ink.
FUJIFILM Praise Focus - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Commercial/fujfilmpraisefocus-page1 by Mike McNamee Published 01/03/2009 Bedford, UK, 9 March 2009 -- Paul Austin, marketing executive of FUJIFILM Photofinishing, praised Focus on Imaging 2009 this week, describing the UK's premier imaging event as one of the best shows of recent years. "On behalf of FUJIFILM, I'd like to congratulate Mary Walker and all her team on a superb show, once again.
NEC SpectraView Reference 2690
Menu Articles by Subject articles/Monitors/spectraview2690-page1 by Mike McNamee Published 01/06/2009 This is a new product and one that we saw for the first time at Focus on Imaging, as reported last issue. During our discussions on the stand at Focus we were sufficiently impressed to ask for a review model to be provided, so we could really give it the once over. The feature is, by its nature, long and involved.
Datacolour Spyder 3 Print
Menu Articles by Subject articles/Printing/spyder3print-page1 by Mike McNamee Published 01/04/2009 This is a dedicated 'print only' profiling tool aimed at professional photographers, fine art printers and 'production professionals'. The complete kit consists of a USB-connected spectro-colourimeter, a guide to assist patch measuring, a calibration cradle and the driving/editing software.
So are they fit for purpose?
Menu Articles by Subject articles/Commercial/soaretheyfitforpurpose-page1 by Mike McNamee Published 01/12/2009 Fit for Purpose A look at some of the tiny solutions presently availableIn case you have been living in a cage for the past decade you should know that the price of your heating bills has been creeping up and going through the roof (in some case literally!).
X-Rite i1 Profiler Suites
Menu Articles by Subject articles/Monitors/xritei1profiler-page1 by Mike McNamee Published 01/06/2011 In the first serious revision since Gretagmacbeth and X-Rite joined forces, X-Rite recently launched new profiling software as a suite of options under the i1 umbrella. The suite consists of four basic sets: i1 Basic Pro, i1 Photo Pro, i1 Publish Pro and finally i1 Publish. There are upgrade routes from previous versions of Gretag i1 and X-Rite Monaco profiler.
Getting to grips with Nik's Software
Menu Articles by Subject articles/Software/grisnik-page1 by Mike McNamee Published 01/12/2009 In the finished shot the crop has been tightened, Glamour Glow has been applied selectively and the surroundings have been darkened to eliminate distracting detail.
X-Rite i1 Publish Displays
Menu Articles by Subject articles/Monitors/xritedisplay-page1 by Mike McNamee Published 01/06/2011 As part of our ongoing review of i1 Publish we look at the monitor calibration side of things and also take in the new i1 Display specrophotometer Despite our own addiction to printer profiling we recognise that for some photographers only their monitor needs to be calibrated. This is particularly true if you send work out to be printed.
onOne Plug-in Suite 5
Menu Articles by Subject articles/Software/ononeplugsuite5-page1 by Mike McNamee Published 01/02/2010 One of the frustrations of moving to 64-bit operation has been the lack of drivers and loss of certain pieces of well-loved software. Until now this has been true of the onOne Plug-in suite.
Fine Art & Creation Reproduction
Menu Articles by Subject articles/Fine-art/creativereproduction-page1 by Mike McNamee Published 01/10/2011 Mike McNamee explores the world of fine art from two perspectives creation and reproduction For the photographer, 'Fine Art' falls into two categories, making it and reproducing it (for other people). The debate and definitions surrounding fine art are boundless.
The Dual Monitor Dilemma
Menu Articles by Subject articles/Monitors/duakmonitor-page1 by Mike McNamee Published 01/10/2011 Today, many people work graphics in front of two monitors, some people even work in front of three or four! The additional area (or 'real estate' as it is termed by geeks) provides space for the panels and palettes so that more area is left free for the image, giving a friendly, uncluttered space to play in.
Spots, dots and pixels just what are dpi and ppi?
Menu Articles by Subject articles/Digital/dotspixels-page1 by Mike McNamee Published 01/06/2011 This is a topic that has been causing confusion ever since scanners became available for digitising colour transparencies. Things have changed only a little and confusion remains an ever-present blot on the plot. For pixels, the simplified versions runs something like this: Images are made from pixels. A pixel is an area within an image defined by its size, location and colour.
CorelDRAW Graphics Suite X6
Menu Articles by Subject articles/Software/coreldrawgraphicx6-page1 by Mike McNamee Published 01/04/2012 It is only a little over 12 months since we reviewed version X5 of this software but it comes out slightly ahead of the launch of the latest version of Adobe Creative Suite, its main rival.
Remote Control Aerial Platforms
Menu Articles by Subject articles/Equipment/remote-page1 by Mike McNamee Published 01/12/2012 Editing Imagemaker takes you to all sorts of places and into all sorts of new worlds. Aerial photography from unmanned, radio-controlled helicopters is just such an activity. This part of the story starts at photokina when a number of RC helicopters were spotted on the DJI stand.
Sigma 50-150mm f/2.8 EX DC APO OS HSM
Menu Articles by Subject articles/Lens/50-150mm-page1 by Mike McNamee Published 01/08/2012 As the premier independent lens-maker, Sigma strive to provide a full line-up of lens products, across the entire range of camera fittings and focal lengths. They are constantly on the lookout for an unfilled niche in the market and this new lens fits into that category. Neither Canon nor Nikon produces a lens at this focal length and constant aperture and so this lens is unique as far as we know.
ABW - Fine Tuning Your Monochrome Output - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Printing/abw-page1 by Mike McNamee Published 01/08/2012 ABW Driver from Epson This utility is proved on all the modern Epson printers and is available through the panel that appears when you click File>Print>Print Settings and change the drop-down in media Settings to 'Advanced Black & White Photo.
Resolution for Dyslexics by Mike McNamee
Menu Articles by Subject articles/Dyslexics/dyslexics-page1 by Mike McNamee Published 01/12/2013 A seemingly abnormal number of photographers have trouble with numbers and this seems to spread to a number who also have trouble getting their heads around image resolution. On reflection this is, perhaps, not surprising. It is known that dyslexia is prevalent amongst creatives (see call-out box) and it is also true that a large percentage of dyslexics also have dyscalculia - dyslexia with numbers.
The Perfect Lens Storm
Menu Articles by Subject articles/Lens/lensstorm-page1 by Mike McNamee Published 01/08/2013 We buy additional lenses for our systems for a variety of reasons, some backed by hard-nosed business sense, others on the basis of a whim, some because a not-to-be-missed opportunity arises. For the newcomer to the profession the question is even more pressing but at least when starting from nothing (which is actually rather rare) you have a clean canvas. We are not going to talk about camera bodies here.
Exposure Strategies - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Cameracraft/expstrat-page1 by Mike McNamee Published 01/12/2013 Definition of 'correct' exposure is a rather difficult thing to pin down. This is in part technical and in part subjective. The technical bit lies in the camera's (or photographer's) decision on what to do when the dynamic range is greater than the camera can handle.
SRB Photographic - Variable ND Filter - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Cameras/srb-page1 by Mike McNamee Published 01/12/2012 SRB are a company who are vital to the optics industry at large. They are the go-to firm as soon as you need an adaptor to make a piece of optical gear attach itself to another. This can include lens-to-lens attachments, microscope-to-lens attachments, telescope and digiscope arrangements and finally any number of esoteric applications in which a piece of 'foreign' optics is required in an optical train.
Boys' Toys, where are we going?
Menu Articles by Subject articles/Equipment/boys-page1 by Mike McNamee Published 01/12/2012 The emergence of technology tends to follow a regular, and similar, pattern and this is particularly true of sophisticated technology. The inception often occurs in secret, exploited by military or aerospace applications.
The Astrophotography Manual Review
Menu Articles by Subject articles/Review/astrophotography-manual-page1 by Mike McNamee Published 01/10/2015 The Astrophotography Manual - A Practical and As we expected, the topic is comprehensively covered. Each of the six chapters starts with a quote from Douglas Adams* which certainly enlivens the openings as many of them are extremely funny, especially in the context they are used. *Of Hitch Hiker's Guide to the Galaxy fame.
Nikon D810 - Photography Articles - p 1 SICIP
Menu Articles by Subject articles/Cameras/nikon-d810-page1 by Mike McNamee Published 01/02/2016 The layout of the D810 will be familiar to many Nikon users. When the Nikon D700 was replaced by the groundbreaking D800 in 2012 it represented a massive leap forward in terms of resolution, moving from 12.1MP to 36.8MP. The D800 was billed as a studiocum- landscape camera and was certainly not as agile as the D700 which is renowned for its low light performance, comfortable at 6400 ISO and more.
On Trend Computing 2016
Menu Articles by Subject articles/Computers/computing-trend-page1 by Mike McNamee Published 01/12/2016 A decade ago the subject of computer specifications cropped up at all Photoshop seminars when question time came around. It was possible, back then, to make serious purchasing mistakes and end up with a system which was dogged by poor, sluggish performance.
The Drones are Coming!
Menu Articles by Subject articles/Review/drones-coming-page1 by Mike McNamee Published 01/02/2017 The History and Evolution of the Drone In terms of evolution, depending upon your definition of a 'drone', you can stop off at various points along a time line to decide when they were 'invented'.
Choosing media cards can be a minefield
Menu Articles by Subject articles/Computers/media-cards-page1 by Mike McNamee Published 01/12/2016 The type of card you require (that is its 'from factor ' if you like) is governed by your camera. In-camera storage has progressed from floppy disks, through micro hard drives (and what jewels of engineering they were!) to solid state CompactFlash and finally to three types of SD Card. Confused? You might well be - so below is the basic rundown of the card family.
Batteries Carried by Airline Passengers
Menu Articles by Subject articles/Review/Batteries-page1 by Mike McNamee Published 01/02/2017 Q1. What kinds of batteries does the FAA allow in carry-on baggage (in the aircraft cabin)? A1. For carry-on baggage checked at the gate or planeside, see Q2, below. Passengers can carry most consumertype batteries and portable battery-powered electronic devices for their own personal use in carry-on baggage. Spare batteries must be protected from damage and short circuit.
Sport-related concussion research agenda beyond medical science: culture, ethics, science, policy
Introduction In 2017, the Berlin Concussion in Sport Group Consensus Statement (CiSG CS) was published alongside the Concussion Assessment Tool 5, the SCAT5 and Child SCAT5, ‘with the objective of offering a simple, clear message with tools that equip the practitioner to diagnose and manage concussion in various different sports’.1 Despite the plethora of professional and scientific guides, consensuses and reviews of concussion and other head injuries in sport, it is undoubtedly the leading...
Direct-to-consumer genetic testing for predicting sports performance and talent identification: Consensus statement
1Centre for Sport and Exercise Science and Medicine (SESAME), University of Brighton, Eastbourne, UK 2MMU Sports Genomics Laboratory, Department of Exercise and Sport Science, Manchester Metropolitan University, Crewe, UK 3College of Engineering, Swansea University, Swansea, UK 4Human Genomics Laboratory, Pennington Biomedical Research Center, Baton Rouge, USA 5FIMS Reference Collaborating Centre of Sports Medicine for Anti-Doping Research, University of Brighton, Eastbourne, UK 6Volga Region...
Should Markus Rehm be permitted to compete in the long jump at the Olympic Games?
On 30 May 2016, Markus Rehm (MR), the outstanding Paralympic long jumper whose personal best would have won gold at the London Olympics,1 announced his desire to participate in the 2016 Rio Olympic Games to the world's media.
Direct-to-consumer genetic testing for predicting sports performance and talent identification: Consensus statement
The general consensus among sport and exercise genetics researchers is that genetic tests have no role to play in talent identification or the individualised prescription of training to maximise performance. Despite the lack of evidence, recent years have witnessed the rise of an emerging market of direct-to-consumer marketing (DTC) tests that claim to be able to identify children's athletic talents. Targeted consumers include mainly coaches and parents.
Direct-to-consumer genetic testing for predicting sports performance and talent identification: Consensus statement
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The general consensus among sport and exercise genetics researchers is that genetic tests have no role to play in talent identification or the individualised prescription of training to maximise performance. Despite the lack of evidence, recent years have witnessed the rise of an emerging market of direct-to-consumer marketing (DTC) tests that claim to be able to identify children's athletic talents. Targeted consumers include mainly coaches and parents.
By Nick Webborn, Alun Williams Verified, Mike McNamee, Claude Bouchard Verified, Yannis Pitsiladis, Nuala Byrne
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The BMJ
Verified
Simple Answers to the Federal Reserve’s Quandaries
The Federal Reserve System can’t get past its perplexities on the role of mutual funds in financial stability. Time and again, the Fed’s governors, regional presidents, and staff return to the same hypothetical risks and speculative scenarios in which mutual funds somehow pose a threat to the financial system.
Preserving Money Market Funds Is Good for Corporate America
A recent DealBook column about money market funds distorts the truth and omits essential facts. We’d like to correct the record and review a few key points that the DealBook author, law professor Steven M. Davidoff, seems to have missed. Davidoff frames his column in terms of “the money market fund industry’s resistance” to changes in these funds.
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