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Mike Porter on Muck Rack

Mike Porter

  • President at Print/Mail Consultants, Freelance
Arlington
Covers:  Mail, postal matters, customer communications, content marketing, document production workflow, printing, omni-channel communications, direct mail
A consultant & author specializing in the document industry and customer communications. Document Production & Mailing - Writing & Business Image Transformation

Interview

What was your first job as a journalist?

Columnist for Mailing Systems Technology magazine

Have you ever used a typewriter?

I learned to type on a typewriter, but haven't used one since personal computers were invented

What tools and software do you use to do your job?

Pro Writing Aid, Pixlr, Gimp, DepositPhotos, MS Word, Agile CRM

What's your favorite social network?

LinkedIn

Why did you become a journalist?

Raise awareness for my content marketing and consulting business, inform others about trends and developments in the document industry

What story are you most proud of writing or working on?

Multiple articles about the impact of printed documents on the customer experience

What advice can you offer to aspiring journalists?

Make a plan and publish consistently

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

Reading a book or working in the garden

Aside from your own, what's your favorite publication to read?

Mailing Systems Technology

What's the most common misperception about your beat?

The most common misconception is that print and mail are old technologies that have no value in the digital world.

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