Mike Porter

Your prospects will look you up on LinkedIn before they decide to return your call or reply to your email. What they find there will influence how they feel about you or your company—one way or the other. Your LinkedIn posts, your profile, and how you talk about the mailing industry makes an impression. You don’t want to leave that to chance. I am not a LinkedIn consultant or a “social media” guru.

Print and mail work is changing. Big, repetitive batch runs still exist, but you may notice that clients are interested in small, on‑demand jobs driven by data and triggers. A change like this could be a disruptive experience for your print and mail organization if you’re not prepared. Back in my service bureau days, our production workflow focused on how to manage a mix of high-volume jobs.

Print and mail volumes for in-plant operations are shifting to digital. That’s not exactly breaking news. We’ve been watching this happen for a long time. Corporate executives focus on digital channels and may look at print and mail as expenses ripe for elimination. These conditions can lead to in-plants being labeled as legacy infrastructure waiting to be outsourced—a concerning trend if you happen to be managing an in-plant facility.