Mike Sager is a bestselling author and award-winning reporter. He’s been called “the Beat poet of American journalism.” For more than fifteen years he has worked as a Writer-at-Large for Esquire magazine.
If you depend on your creativity for your living, then your most valuable piece of equipment is not your computer, smartphone, camera, or any other hi-tech gadget. “In a modern company 70 to 80 percent of what people do is now done by way of their intellects. The critical means of production is small, gray, and weighs around 1.3 kilograms. It is the human brain.”*So what are you doing to maintain this precious resource?
There are two types of work in this world. The first is the laborious kind, which I call “work with obligation.” It’s work that we do because of a contractual obligation. The second – very different – type of work that we do is “work with intention.”When we are working with intention, we toil away endlessly – often through the wee hours of the morning – on projects we care about deeply.
I recently interviewed Franzen about how anyone in the job market can improve their job-seeking tactics as well as about his own experiences bootstrapping a web business. People lead with the job and I think that’s totally wrong. You go to the job board and you find a job. It’s medieval. If you don’t understand what the company is and what they do, the job doesn’t have meaning. It’s just a piece of a puzzle. You have this little piece but you don’t understand the context on how it fits in.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".