When you own an off-warranty luxury car, the Sword of Damocles hangs over your engine compartment by a horse's hair. Your ears perk up at every sound. Was that a tick? How about that? How about that? How about that? Nights coil into vortices of primal fear: transmission meltdown, air-suspension fault, full-on powertrain armageddon. You dream of wolves, vultures, a midterm you haven't studied for. You imagine yourself as every person on that shotgun carousel from Saw VI.
What does a slick-suited, tousle-haired, big-spending associate of Japan's infamous Yakuza drive? Apparently, as the saying goes, anything he wants.Meet Morohoshi-san. He's just a regular guy from Kabukicho, Tokyo's "entertainment district." His business, he says, is in a "gray area," so perhaps he's been arrested a few times. He may also keep council with a few questionable, heavily-tattooed characters. His car of choice is a modified Lamborghini Diablo. Why?
You've logged some track experience with your street car. Now you want to buy your first track car, but don't want to lose your retirement fund. Michael Prichinello and Zac Moseley from Classic Car Club Manhattan have done it a thousand times (give or take) and have made all the mistakes. They don't want you to make the same ones. CCC Manhattan has been racing spec Miatas with its members for years. The club's bought, sold, and totaled more Miatas than most people change their sheets.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".