Sporting stars have followed Hollywood and music industry celebrities into the world of startups and tech investing, but until now the world’s biggest footballer, Cristiano Ronaldo, has played the tech ball close to his feet. Not any more. The highest paid player in the world has bought the lion share of one of Portugal’s biggest digital agencies with a view to create a new tech brand and a vehicle to launch new tech products.
Sometimes I despair of Europe, even though I’m proud of what can be achieved here. But really, guys, can we get it together? At the same time the European Union is investigating a pretty flimsy anti-trust complaint against Google, it’s conspiciously ignoring a case in Italy where three Google executives have been found guilty on a ridiculous charge. Here is the bizarre story.
Imagine if you could go to the profile of a friend of Foursquare and instead of scrolling through the long list of coffee shops they’d checked into in Berlin, you could simply click a button and add all their recommendations to your personal map in one go. That’s essentially the offering of Cool Cousin, an app and web site which is mining one of the last bastions of social media not entirely figured out by Facebook: the social recommendation of places.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".