In 2004, Petey Pablo and Lil John dropped “Freek-A-Leek.” The song struck a chord with me for a number of reasons. One in particular was the list of women’s names that Pablo declared “freaks.” Among them was Neicy — my mother’s nickname. But there were other parts of the song I remember rolling over in my 13-year-old head, too. “Earring in her tongue and she know what to do with it,” Pablo raps. What? What does she do with it? I asked myself.
At some point, every black man has to confront the notion of the BBC, the Big Black Cock. It lurks in TV shows like Insecure and Girls. It’s swung like a club of bravado in songs from Frank Ocean; Tyler, the Creator; and even Jay Z. And it’s ever-present in pop culture — e.g., when Conor McGregor claimed he’s “half black below the waist.”Also at some point, usually early in our lives, we realize that we didn’t come up with the stereotype — or at least the terminology.
“That ain’t no cool name to have,” 20-year-old model Mekhi Lucky tells me over the phone during New York Fashion Week when I finally bring up the term “prison bae,” an unwanted nickname given to him by some on social media and in the press. “That ain’t my name. My name is Mekhi Lucky.”In April 2016, Lucky’s first mugshot was posted to Twitter automatically by the account @WakeMugshots for a vehicle larceny charge that was eventually dropped. (A separate charge followed in May.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".