At NiCE’s Industry Analyst Summit in Vienna this week, one thing became clear: NiCE isn’t just talking about AI—it’s rebuilding the entire foundation of customer experience around it. The company is officially stepping beyond its roots in CCaaS and workforce engagement to become a customer engagement platform (CEP) designed for the AI-first era. What does that mean? It’s about reimagining how humans, AI agents, and systems interoperate to deliver seamless, outcome-driven experiences.