Shaun Milne on Muck Rack

Shaun Milne

Scotland
Covers:  climate, environment, sustainability, international news, national news, hyperlocal
Media, Communications & PR Consultant & Strategist. Formerly @dailymirror @daily_record @stvnews @scottishsun @heraldscotland @thescotsman 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

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Shaun Milne’s Biography

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Journalist, News Editor, Media Consultant, PR & podcast host. Specialisms include climate crisis, politics, breaking news and long form

An award winning journalist, editor and entrepreneur, Shaun Milne has led progressive digital transformation projects for some of the world’s best known news brands and has steered businesses in PR, media and communications since 2000.

He has also contributed to work and talks for a range of corporate, educational and charitable organisations including top rank…

What was your first job as a journalist?

Six week stint as a forward planning assistant at Scottish Television [expenses only] followed by reporter's job at Wigtown Free Press.

Have you ever used a typewriter?

Yes. It was a condition of contract for my first job at the Wigtown Free Press newspaper in 1994.

How is social media changing news?

Making it real time, inclusive & transparent but delivering challenges for resourcing and fact checking. Positive in my view.

Scottish Press Awards

2000 - Team of the Year

Runner-Up for Team of the Year Award for 'War in Europe' - Scottish Daily Record coverage of the war between Serbia and Kosovo in 1999.

PPA Scotland Magazine Awards

2007 - Magazine of the Year

Magazine of the Year winner with my company Planet Ink for ScottishPower News - an internal staff magazine we redesigned and relaunched for client as a tabloid newspaper with associated digital edition to reduce carbon footprint and costs.

PPA Scotland Magazine Awards

2007 - Consumer Magazine of the Year

Runner up in this category with Planet Ink's home grown title - Planet Hearts - a 32 page full colour paid for weekly tabloid following the fortunes of Heart of Midlothian Football Club.

PPA Scotland Magazine Awards

2007 - Customer Magazine of the Year

Runner up for Customer Magazine of the Year with Switch On to Setanta - which was then Scotland's first fully digital only magazine, marketing the Irish broadcaster.

PPA Scotland Magazine Awards

2008 - Customer Magazine of the Year

Runner up for second year in the row with the digital only magazine we produced for Setanta Sports, Switch On.

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