Articles by Mindy Weinstein
New ASCM and DSCI Research Finds 83% of Supply Chain Leaders Say Their Workforce Isn’t Ready for AI
ASCM and DSCI Research Report on AI in Supply Chain Joint report shows enthusiasm is high, but AI remains on a “short leash” as workforce readiness, frontline engagement and cybersecurity safeguards lag behind.
New ASCM and DSCI Research Finds 83% of Supply Chain Leaders Say Their Workforce Isn’t Ready for AI
New ASCM and DSCI Research Finds 83% of Supply Chain Leaders Say Their Workforce Isn’t Ready for AI ASCM and DSCI Research Report on AI in Supply Chain Joint report shows enthusiasm is high, but AI remains on a “short leash” as workforce readiness, frontline engagement and cybersecurity safeguards lag behind.
ASCM Announces 2026 Awards of Excellence Winners
ASCM Announces 2026 Awards of Excellence Winners 2026 ASCM Awards of Excellence Winners CHICAGO, IL, UNITED STATES, September 30, 2026 /EINPresswire.com/ -- The Association for Supply Chain Management (ASCM), the global leader in supply chain organizational transformation and professional development, today announced the winners of the 2026 ASCM Awards of Excellence.
ASCM Names Elizabeth K. Usher Chief Executive Officer
Elizabeth K. Usher, Incoming ASCM CEO Global executive and association leader to guide ASCM's mission of advancing supply chain professionals, economies and a better world through supply chain CHICAGO, IL, UNITED STATES, September 16, 2026 / EINPresswire.com/ -- The Association for Supply Chain Management (ASCM) today announced that Elizabeth K. Usher, MBA, has been named the organization's next chief executive officer, effective December 1, 2026.
USC AND ASCM LAUNCH INDUSTRY AI BENCHMARK TO TRACK THE FUTURE OF SUPPLY CHAIN TRANSFORMATION
Association for Supply Chain Management Annual research initiative will provide a comprehensive view of AI adoption, impact and maturity across global supply chains As AI continues to reshape the global business landscape, supply chain leaders need credible research to guide strategic decision-making.” — ASCM CEO Abe Eshkenazi LOS ANGELES, CA, UNITED STATES, August 13, 2026 / EINPresswire.com/ -- The University of Southern California Marshall Randall R.
USC AND ASCM LAUNCH INDUSTRY AI BENCHMARK TO TRACK THE FUTURE OF SUPPLY CHAIN TRANSFORMATION
Association for Supply Chain Management Annual research initiative will provide a comprehensive view of AI adoption, impact and maturity across global supply chains As AI continues to reshape the global business landscape, supply chain leaders need credible research to guide strategic decision-making.” — ASCM CEO Abe Eshkenazi LOS ANGELES, CA, UNITED STATES, August 13, 2026 / EINPresswire.com/ -- The University of Southern California Marshall Randall R.
ASCM ANNOUNCES 2026 SCOR DS ALIGNMENT RECOGNITION HONOREES AHEAD OF CHAINge AWARDS CELEBRATION
Association for Supply Chain Management Five global organizations earn ASCM recognition for advancing supply chain excellence through SCOR DS alignment.
ASCM Announces Former U.S. Ambassador to China Nicholas Burns as Keynote Panelist for CHAINge 2026
Nicholas Burns, Former U.S. Ambassador to China (2021 - 2025) CHAINge 2026 will be held 9/29 - 9/30 in Long Beach, California Renowned diplomat joins discussion on global trade and geopolitics; event will also feature Women in Supply Chain Luncheon highlighting industry leadership The global trade environment is changing faster than ever, and supply chain leaders must understand the geopolitical forces shaping today's business decisions.” — ASCM CEO Abe Eshkenazi CHICAGO, IL, UNITED STATES,...
Fortune Media and Great Place To Work Name ASCM to 2026 Fortune Best Workplaces in Chicago
Association for Supply Chain Management ASCM recognized on Fortune’s 2026 Best Workplaces in Chicago list, highlighting its sustained commitment to a positive, high-performing workplace culture. CHICAGO, IL, UNITED STATES, June 18, 2026 / EINPresswire.com/ -- Great Place To Work® and Fortune magazine have honored the Association for Supply Chain Management (ASCM) as one of this year’s Best Workplaces™ in Chicago. This is ASCM’s 10th time being named to this prestigious list, coming in at No. 24.
ASCM Announces Keynote Panels for CHAINge 2026, Focused on Turning Complexity into Capability
CHAINge 2026 is in Long Beach, California September 29-30 At ASCM CHAINge 2026, global leaders tackle trade, AI and operational disruption with real-world strategies for more agile, resilient supply chains. Leaders don’t need more theory—they need perspective they can act on.
U.S. Supply Chain Salaries Reach Record Highs as Certification, AI Skills and Career Mobility Drive Earnings
Cover of ASCM 2026 Salary and Career Report Based on data from 2,000+ professionals, ASCM finds continued pay growth, fast hiring timelines and clear rewards for skills investment.
Nick Vyas to Chair ASCM’s CHAINge Conference as Part of Expanded Strategic Partnership with USC Marshall Kendrick GSCI
ASCM names Nick Vyas chair of CHAINge Conference, expanding its strategic partnership with USC Marshall’s Kendrick Global Supply Chain Institute. This partnership brings together ASCM’s global network and USC Marshall’s academic and research to create a powerful platform for insight, impact and action.
ASCM and IBF Reunite to Co‑Host the 2026 Best of the Best S&OP Conference
IBF is proud to re‑engage our partnership with ASCM to bring this industry‑defining experience to practitioners worldwide.” — Anish Jain, Managing Director of IBF CHICAGO, IL, UNITED STATES, February 4, 2026 / EINPresswire.com/ -- The Association for Supply Chain Management (ASCM) and the Institute of Business Forecasting & Planning (IBF) are pleased to announce they will reunite to co‑host the 2026 Best of the Best S&OP Conference, taking place June 11–12, 2026 in Chicago.
How Brand Communities Power Competitive Advantage
Unless you happen to be a Goth, love punk music, or are into cult-movie merchandise, you probably haven’t heard of the US mall-based retail chain Hot Topic. The stores are aimed at teens and young adults who see themselves as “counterculture,” selling them everything from licensed band T-shirts and skinny jeans to Funko Pop vinyl action figures and other fringe collectibles. Whatever the counterculture kids are into these days, Hot Topic is where they go to find it.
How Brands Can Compete On Trust
Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs are hard to assess or delivered as a service. Moreover, if a customer doesn’t trust a company, loyalty will be fickle. Trust should not be taken for granted. In a 2022 survey, PwC found that nearly 90% of business leaders believed consumers trusted their companies, while only 30% of consumers surveyed said they did. That’s a dangerous disconnect.
4 Strategies For Building Brands With Scarcity
Lists of bestselling items, from books to cosmetics to music, have a strong influence on us because they signal popularity. When in doubt about what to buy, you will more than likely be drawn to the item that is mentioned to be a bestseller. This distinction helps us slip into the mindless decision-making mode because while bestsellers aren’t always scarce, they do communicate high demand and high sales and prove an effective strategy. 1.
Mindy Weinstein, Author at Branding Strategy Insider
Lists of bestselling items, from books to cosmetics to music, have a strong influence on us because they signal popularity. When in doubt about what to buy, you will more than likely be drawn to the item that is mentioned to be a bestseller. This distinction helps us slip into the mindless decision-making mode because while bestsellers aren’t always scarce, they do communicate high demand and high sales and prove an effective strategy.
How Scarcity Wields Influence For Brands
Persuasion engages innate human responses. When used as an influence tactic, scarcity can change beliefs, attitudes, or behaviors due to actual or perceived pressure. Social psychologists have been especially interested in scarcity and influence because it can cause significant behavior changes and result in people making decisions they otherwise would not have made. Items have a greater appeal when their availability is limited or restricted.
Who Buys The Jeep Brand And Why?
The recently passed Infrastruture and Inflation Reduction Acts include sweeping provisions to reduce emissions from gas-powered vehicles and advance the adoption of electric cars. And more recently National Highway Traffic Safety Administration (NHTSA) has revised its fuel-efficiency standards upward to an average of 49 miles per gallon for new cars by 2026. Increasing the production and sales of electric vehicles is critical to the plan.
Using Popularity to Get More Sales
There is power in scarcity marketing Scarcity is not just an economic principle. It is a psychological principle and one that subconsciously drives many decisions. Scarcity has such a powerful influence on people that it causes them to wait in long lines for hours on end and experience anxiety when they can’t get their hands on a sold-out product or get into a popular restaurant. There are reasons scarcity is so powerful, all of which are supported by psychological research.
The Brand Strategy Of Scarcity
In a 2017 study 6 participants were shown a promotional message that reflected a percentage off the price of a product. There were different variations of this message, some that showed the offer was for today only, for one week only, or had no expiration at all. While hooked up to an fMRI scanner, participants pressed a button if they wished to purchase the product they were presented with.
The Strategy Behind Barnes & Noble's Brand Revitalization
Recently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink. In August of 2019, activist hedge fund Elliot Management Corporation purchased Barnes & Noble for $683 million (including debt), taking the bookstore brand private.
How Can I Drive More Traffic To Targeted Landing Pages? via @sejournal, @mindyweinstein
Today’s Ask an SEO question comes from Emmanuel in London, who asks: “How do I drive traffic to my key landing pages when it’s being distributed to other informational pages? I am trying to effectively implement more keywords on my home page to drive more traffic there, as opposed to where the traffic is mainly leading to.
Brands Now Thrive As Platforms Not Products
It is no longer enough simply to have a product or service — that’s just game stakes — you have to have a YouTube (or other video) presence, pop-in store, TV show, video game, music downloads, memes, print content (book, zine, oversize, lookbook, catalog), a festival, Virtual Reality, an airplane — in addition to the website or APP, the outdoor, Influencers (if you have them), conferences, tshirts, posters, water bottles, CRM, social content and other effluvia. Or an Iconic advertising idea.
Brands Must Recognize Their Burning Platform
What is your burning platform? Having customers walk into your store to shop for a flat screen TV, then ordering it through their Amazon app at the store because Amazon has a better delivery service. Having customers wait 15 minutes to get a service rep to help them find the right stroller, then walking out after realizing that they are better off going online for help.
How Much Should We Still Care About Duplicate Content?
Ever since Google Panda was unleashed, duplicate content has been a focus of SEOs. In this instance, duplicate content is referred to as large blocks of content within the website that is repeated. The belief has been that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix.
4 Ways to Track Traditional Local Media Using Digital
Traditional versus digital. Depending on whom you ask, some will say that digital marketing is the way to go. Others will challenge this statement and argue that traditional advertising is still hot and draws in customers. Who is right? And if traditional does work, how to do you measure the success in a highly digital world? The truth is, digital and traditional can work together. Traditional efforts often drive users to search engines, websites and social media platforms.
Parsing Google Fred and Other Quality Updates: How to Prepare or Recover
Just when you think you have everything under control, Google makes another change. If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. Your heart stops every time you read a headline that says something to the effect of “Google Rolls Out Algorithm Update!” You also are hesitant to log into Twitter out of fear that Google has been at it again and everyone is tweeting about it.
SMB Content Marketing: Avoid the Backward Approach
Is your approach to SMB content marketing backwards? Whether a business is local or not, content drives the bulk of digital marketing. Google rewards quality websites, which transcends into relevant and authoritative content. A successful content marketing campaign involves topics that resonate with the intended audience, creates buzz on social media and attracts high quality links. Yet, the approach that many people are taking to content marketing is backward. What do I mean?
A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action
Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important. The folks at the search engine don’t tell us every time a change is made to the ranking algorithm, and they don’t tell us each and every one of the variables they use to determine ranking. Yet, occasionally we get a few golden nuggets of information, such as the Quality Rater Guidelines (Guidelines).
A Week in the Life of an SEO Trainer
It happened again the other day. An email came that just made my week: “Your training has taken me so far in my career in a very short time. I feel like it is by far the best training I have ever had on SEO.” – Tye Odom, an in-house SEO manager who also commented on LinkedIn Bruce Clay and Mindy Weinstein, SEOToolSet trainers Our SEOToolSet® training is not your typical SEO training course. By the numbers, we cover a massive binder of material, or two, depending on which course you take.
Your Web Visitor’s Just Not That into You: 7 Lead Generation Mishaps
You may have heard a statistic that SEO is a top marketing channel for generating leads, second only to word of mouth. But have you found that your website is not a lead generating machine you thought it would be? Why are other businesses finding such success when it comes to lead generation with their websites and you’re not? Sorry to be the one to break the bad news, but it could be that your web visitors just aren’t that into you.
The Hostile Brand Strategy
According to Harvard professor, Youngme Moon, hostile brands are “brands that play hard to get.” The antithesis of “feel good brands,” hostile brands defiantly demand a decision – love me or leave me. Success through Alienation It sounds risky, yet the number of successful brands that practice at least elements of hostile marketing is astonishing. Consider Harley Davidson and its not for everyone noisome bikes and in-your-face attitudes.
Marketing Warfare Revisited
Marketing is war my friends. By now most of you have figured that out. And most of you are familiar with Marketing Warfare, a book I wrote with my former partner Al Ries on the strategy and tactics that can and should be implemented on the front lines of marketing. With help from Prussian General Karl von Clausewitz we concluded many things about the battlefield marketers face.
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