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Walker Smith

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As seen in: Wiley Online Library, Frontiers, MDPI, Phoenix Business Journal, Europa Press, Post and Courier, Cronkite News, Dialnet - Universidad de La Rioja, KGUN-TV (Tucson, AZ), The State Press and
Marketing Ops Lead at Iterative.is, Fixer @ lululemon athletica's GEC. Raconteur. Need some ideas? I have them.

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Articles

How Brands Can Escape AI-Driven Sameness

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By Walker Smith
| Branding Strategy Insider Verified
Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here goes. In his sweeping, turn-of-the-century account of Western culture and ideas since the Enlightenment, From Dawn to Decadence, historian Jacques Barzun used the term decadence to characterize the modern world. He defined it as a “falling off” or the incapacity to do anything more with culture and ideas than recycle the past.
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FISCHER FOUND SOMETHING BIGGER THAN TOURNAMENT SUCCESS

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By Walker Smith
| AnglersChannel.com
|In AC Insider, Featured, Industry News, NEWS By Walker Smith, Courtesy of Dynamic Sponsorships Success can be a funny thing. For many anglers, reaching the top of a particular discipline would be enough. They’d settle into the comfort of familiarity, continue doing what they’ve proven they can do at an elite level and enjoy the fruits of years of hard work. That, however, has never really been how Team Toyota pro Kristine Fischer is wired.
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AI Is A Platform Shift, Not A Brand Advantage

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By Walker Smith
| Branding Strategy Insider Verified
The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s AI or bust. It’s not clear if it’s tulips or not, but interest in AI is unprecedented and shows no signs of abating anytime soon. There is no 21st-century business trend that looks like it.
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