Mindy Yap

A&O Shearman advised the Singapore International Commercial Court (SICC)-appointed receivers from Deloitte Singapore on the landmark receivership of DyStar Global Holdings (Singapore) Pte. Ltd. (DyStar). The receivers were appointed to undertake a court-supervised, competitive en bloc sale of the DyStar shares.

Nestlé-owned beverage MILO had the reputation of being a ‘must have’ drink for Malaysian children. But this meant it was not popular amongst teenagers. Energy drinks Milk & dairy drinks Malaysia Strategy Mindy Yap and Arvind Srivastava Brand owner: Nestlé Products SDN BHDAgency: Ogilvy & Mather Kuala LumpurBrand: MILOCountry: MalaysiaChannels used:Direct marketing, Events and experiential, Games and competitions,... WARC subscribers can sign in to keep reading Not a subscriber?

The case study describes how Tiger Beer had fallen behind its leadership position in Singapore and lost its identity along the way and its ensuing campaign to reverse this trend. Beer & cider Singapore Strategy Mindy Yap Brand owner: Asia Pacific BreweriesLeading agency: BBDO SingaporeContributing agency: StarCom Mediavest Group Singapore and Ogilvy PR SingaporeCountry: SingaporeIndustry:... WARC subscribers can sign in to keep reading Not a subscriber?