Minhey Chung

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Unraveling the Ozempic Craze: A Content and Thematic Analysis of Prescription Weight Loss Medication Advertisements on Meta

Dec 17, 2025 |

By Erin L. Willis, Janelle Applequist, Minhey Chung

| Taylor & Francis Online

Abstract The surge in popularity of glucagon-like peptide-1 receptor agonist (GLP-1) medications, such as Ozempic, for weight loss has been amplified by direct-to-consumer advertising on social media platforms like Meta.

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Unraveling the Ozempic Craze: A Content and Thematic Analysis of Prescription Weight Loss Medication Advertisements on Meta

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