Gather ‘round, retro pop culture brethren, and let us speculate about the possible return of what might be the coolest toy to ever come out of the radical ‘90s: Mighty Max. This past weekend, Mattel surprised a lot of folks by announcing the miniaturized relaunch of its beloved Polly Pocket line at the New York Toy Fair. This Summer 2018 reboot follows years—practically 20, if we’re counting—of trend-chasing detours for the plastic property.
Yes, robots can be intimidating and terrifying, especially now that we know they can open doors. You know, like those conniving Jurassic Park lizards. While some robots seem to be planning a kind of global uprising, others just want to look cute, roll around and make good conversation. Now that's something I can fully support.
Whenever beloved intellectual properties from my younger years get picked up for any kind of modern kickstart or reboot, I tend to hold my breath a little bit. Initially to temper the unbridled excitement, but also to mitigate a kind of pure, please-don’t-mess-this-up fanboy dread. I understand the basic business strategy behind a lot of these nostalgic callbacks—magic was there once, so let’s try to rekindle that creative fire (and rake in some serious cash with those retro vibes, of course).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".