Online Wine Purchase Increases for Home Delivery During the COVID-19 Crisis Lockdown Are Expected to Continue After the Crisis with the Exception of Generation Z. Lockdown, Reopen and Reversals On March 15, 2020 Gavin Newsom, Governor of California, required the closure of all California winery tasting rooms, bars, nightclubs and brewpubs (Todorova, 2020). Several days later, on March 19, 2020 the Governor directed California’s residents to stay at home (Arango, 2020).
