Marianne McGarry Wolf

Online Wine Purchase Increases for Home Delivery During the COVID-19 Crisis Lockdown Are Expected to Continue After the Crisis with the Exception of Generation Z. Lockdown, Reopen and Reversals On March 15, 2020 Gavin Newsom, Governor of California, required the closure of all California winery tasting rooms, bars, nightclubs and brewpubs (Todorova, 2020). Several days later, on March 19, 2020 the Governor directed California’s residents to stay at home (Arango, 2020).

Most wine purchasers are dazed and confused as they wander the aisles of their local wine shop. There are thousands of wine brands and dozens of types of wines lining the shelves. Obviously wineries want purchasers to pick their bottle. So they’ve done a lot of research into what makes a buyer choose a particular wine—and it turns out the labels have at least something to do with it, at least for 71% of US wine consumers.

Lost in the wine aisle? Vintners want to know which labels appeal How do you shop for wine? What do you get from the labels? Most wine purchasers are dazed and confused as they wander the aisles of their local wine shop. There are thousands of wine brands and dozens of types of wines lining the shelves. Obviously wineries want purchasers to pick their bottle.