By Michael J. Norton, author, The Sh@#t I’ve Heard at Yoga As a brand storyteller, over my career, while working on re-invention strategies for clients, I’ve thought a lot about how often in life we need to change, evolve, rethink, rebrand, or reimagine life as we live it. I’ve experienced that change personally, in how I manage stress and my ability to stay calm. In fact, I’m a recovering type-A, now happily rewired as a type-Y(oga).