Mo Bunnell on Muck Rack

Mo Bunnell

Atlanta
As seen in: Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and, MarketWatch, Thrive Global, The National Law Review, AlleyWatch, The Jeff Gerstmann Show - A Podcast About Video Games, Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and, Real Relationships Real Revenue - Video Edition (Podcast)
Business owner and BD thought leader who loves strategy, innovation, and design. CEO of BIG.
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Articles

7 Trust‑Building Client Touchpoints That Feel Natural

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By Mo Bunnell
| The National Law Review
Client touchpoints shouldn’t feel pushy. They should feel like what they really are… building real relationships. But many client-facing professionals hesitate to follow up. They worry they’ll seem too eager or self-serving. Here’s the shift: When your touchpoints come from generosity, following up feels… → Natural → Helpful → Human Instead of asking yourself, “How do I get them to buy from me?” Try asking, “How can I help?” That one question changes everything. Need to follow up with a client soon?
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The Most Overlooked Growth Lever for Lawyers: Strategic Partners

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By Mo Bunnell
| The National Law Review
Most lawyers think about lead generation the wrong way. They picture cold outreach, awkward networking events, or trying to manufacture chemistry with strangers. And because none of that feels natural, they either avoid it, or do it inconsistently. But one of the most reliable ways to grow a book of business doesn’t start with strangers at all. It starts with strategic partners.
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When Things Feel Uncertain, BD Matters More (Not Less) [Podcast]

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By Mo Bunnell
| The National Law Review
When uncertainty hits, many lawyers instinctively pull back. They wait for clarity. They hesitate to reach out. They tell themselves, “This probably isn’t the right time.” But as I discussed with Craig Budner, Global Strategic Growth Partner at K&L Gates, these moments of disruption are often when professional relationships change the most. Craig has worked with thousands of lawyers across more than 45 offices and five continents.
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