Mohit Bhakuni

Whether you’re building a new intelligence program or strengthening an existing one, one question inevitably comes up: Which market and competitive intelligence sources should you actually monitor? The simple answer is any source that can provide answers to your business’s strategic questions for smarter decision-making. These questions could be regarding competitor strategies, customer needs, market shifts, emerging technologies, regulatory changes, or other areas of focus.

Your competitive intelligence (CI) program is only as effective as the quality of its reports. If leadership and stakeholders can’t use your CI reports for strategic planning and decision-making, then the reports aren’t delivering their purpose, and your intelligence program is probably running in the dark. A well-curated competitive intelligence report does more than tell you about your competitors’ moves.

Read insights and trends on market and competitive intelligence from Contify, along with updates to our offerings that power smarter business decisions.