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Imani Moise

Verified
New York
As seen in: The Wall Street Journal, MSN, MSN Australia, MSN Canada, MSN UK, Business Insider, Daily Mail, Financial Times, Reuters, Terra, The Economic Times and
NY native writing about money, technology and people for @WSJ. Co-chair of @NABJBiz. 2% troll.
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Articles

The guy who made a career out of negotiating car prices answers your questions

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By Imani Moise Verified
| MSN Verified
Imani Moise Tomi Mikula has made a business out of talking down the price of car purchases. After The Wall Street Journal recently profiled the former auto finance manager and his company , readers wrote in with all sorts of questions. We asked him to answer a few—and teach us some dealer jargon along the way. We lightly edited his responses. How big of a discount do you usually ask for at the start of a car negotiation?
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The Guy Who Made a Career Out of Negotiating Car Prices Answers Your Questions

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By Imani Moise Verified
| The Wall Street Journal Verified
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/personal-finance/the-guy-who-made-a-career-out-of-negotiating-car-prices-answers-your-questions-2b50557d
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He earns $1,000 a job—and he's a car dealer's worst nightmare

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By Imani Moise Verified
| MSN Verified
Imani Moise February was looking like a slow month for car sales, and Tomi Mikula smelled opportunity. Sitting in his Harry Potter-themed office near Charlotte, N.C., he picked up the phone and dialed the first of a long string of calls to car dealers. “Hi, I just want to see if you have a car available,” he said.
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