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Articles by Molly Glover Gallatin
UNRL Gears Up as Platinum Partner for the 2026 Special Olympics USA Games Original
UNRL Gears Up as Platinum Partner for the 2026 Special Olympics USA Games The Minnesota-made athleisure brand will provide official apparel for staff and volunteers at one of the nation’s largest sporting events ST. PAUL, Minn.--(BUSINESS WIRE)--UNRL, a premium athletic and lifestyle brand based in St. Paul, Minn., has signed on as a Platinum Partner of the 2026 Special Olympics USA Games, taking place in Minnesota June 20-26, 2026.
Major League Cricket Expansion Franchise Teams Up With New Zealand Cricket
Major League Cricket Expansion Franchise Teams Up With New Zealand Cricket MLC Expansion Partners with NZC Key markets across North America, including Toronto and Atlanta, potential franchise base NZC is a perfect fit for our new franchise.
The case to reopen middle schools
In the past few weeks, the return-to-school debate has heated up. After San Francisco sued its school board and district, parties quickly negotiated an agreement under which in-person schooling would resume. The Palo Alto Unified School District released a reopening proposal that implemented a creative approach to prevent the need for schedule changes.
Pocasting Is The New Black
by Molly Glover Gallatin , 6 minutes ago Everyone’s hosting a podcast these days — from high school students chatting about YouTube videos, to household brands like Walmart using them for everything from recruiting to enhancing consumer loyalty. Podcasts have quickly become the preferred method for consuming information because we can take audio wherever we go (phones, laptops, or cars) and enjoy it passively while we’re doing something else.
Podcasting Is The New Black
by Molly Glover Gallatin , 8 hours ago Everyone’s hosting a podcast these days — from high school students chatting about YouTube videos, to household brands like Walmart using them for everything from recruiting to enhancing consumer loyalty. Podcasts have quickly become the preferred method for consuming information because we can take audio wherever we go (phones, laptops, or cars) and enjoy it passively while we’re doing something else.
How To Build A Programmatic Team
You hear a lot of talk nowadays about whether you should bring programmatic in-house. Some brands are choosing to go all in; others are going for a hybrid model. A host of issues make hiring one of the most challenging aspects of programmatic. But don’t fret. Here’s a laundry list items to get you started: Know What Roles You’ll Need to Fill Once you’ve defined the scope of what the team will be covering, you’ll need to define multiple roles.
Why Programmatic Is The Middle Child of Digital Advertising
I’ve been giving this some thought — and, while it may be a stretch, being a programmatic platform is similar to being a middle child, something I am very familiar with. Think about it: Middle children want everyone to get along. Programmatic doesn’t take sides. By definition, programmatic platforms sit in between buyers (advertisers) and publishers, and aim to make the transaction as easy as possible.
Holiday Shopping Trends Among Facebook Friends
inplace-infolinks Inplace #2 ‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart – Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through Cyber Monday Facebook users chatted excitedly about holiday shopping and started crossing names off their gift lists.
Five Marketing Decisions Social Media Should Be Shaping
Especially in this time of hype, hyper-competition, and Wall Street prodding, you might well be overlooking the core marketing strategies and tactics behind social media. Most often overlooked is that social media generates customer intelligence. If you're not using such customer intelligence to inform marketing decisions, then you're missing out on a major opportunity to extend the reach and effectiveness of your marketing efforts.
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