The standard for composing a Strategist post should be the following question: “Can the author cite three or more friends who are tired of hearing her talk about the item in question? If yes, then proceed.”In this case, three is a joke. I can name three members of my nuclear family who can repeat back my HOPP pitch verbatim. Yet it’s worth it for all involved, because every person I convince has become a die-hard customer.
Don’t get me wrong, socks and hand-knitted sweaters from Grandma are great, but how about the things us poor college kids actually need and can benefit from? For some reason our relatives tend to think that the older we get the less gifts we need. Oh, quite the contrary. Usually we’re faced with the uncomfortable question of “what do you want this year?” You don’t want to come off as too needy, but you also don’t want to get stuck withanother itchy sweater or weird-smelling perfume.
The celebrity manicurist Deborah Lippmann arrived at my apartment at 1:15 p.m. in the middle of fashion week, which was inconvenient for her — she was doing shows for Badgley Mischka, Victoria Beckham, Kate Spade , etc. — but exceptionally convenient for me. This imbalance was important because I was spending a week as the world’s most pampered woman, and reckless disregard for the convenience of others is a key aspect of extreme pampering. I will explain. In my normal life, I am a writer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".