Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
1. Introduction Addressing environmental challenges has become one of the most pressing responsibilities for contemporary profit-driven organizations [1,2,3,4,5,6]. Since the onset of the Industrial Revolution in the late 18th century, various modern firms have significantly enhanced human well-being by integrating unprecedentedly innovative technologies into industrial processes and devising efficient methods of wealth generation.
By Won-Yong Oh and Mooweon Rhee Multinational corporations face the paradox of globalisation and localisation in expanding foreign markets. As the BTS’s success shows, the most effective globalisation strategy can be ‘being yourself’ if customers are willing to appreciate a company’s identity. At the 2017 American Music Awards, Bulletproof Boy Scouts (BTS), an all-boy Korean pop (K-Pop) group, made its successful American TV debut.1 Its albums ranked no.
In July 2016, the mega-hit “Gangnam Style” by South Korean singer PSY surpassed 2.6 billion views on YouTube. Big Bang, a Korean pop (K-Pop) boy band, earned $44 million in 2015, making it among the highest paid in the industry. Is K-Pop just a passing fad — a matter of a few songs going viral? The answer is no. The global success of K-Pop did not happen by accident, nor is it simply an interesting cultural phenomenon. K-Pop companies rewrote the playbook for Korea’s music industry.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
