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Moran Cerf

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Articles

Large language models can detect verbal indicators of romantic attraction

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By Sandra C. Matz, Heinrich Peters, Moran Cerf, Eric Grunenberg, Paul W. Eastwick, Mitja D. Back, Eli J. Finkel
| Nature Verified
Abstract What makes people “click” on a first date and become mutually attracted to one another? While understanding and predicting the dynamics of romantic interactions used to be exclusive to human judgment, we show that Large Language Models (LLMs) demonstrate some capacity to detect linguistic cues of romantic attraction during brief getting-to-know-you interactions.
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Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

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By Jacob D. Teeny, Moran Cerf
| Insight Unpacked
Think of your favorite commercial. Maybe it makes you laugh out loud or tugs at your heart strings. Now, imagine that every ad you see online speaks to you like this. It’s almost as if the advertisers know you, your personality, and the things that matter to you. Welcome to personalized advertising in the age of generative artificial intelligence (gen AI).
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If you worry about humanity, you should be more scared of humans than of AI

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By Moran Cerf, Adam Waytz
| Bulletin of the Atomic Scientists
The question whether artificial intelligence (AI) poses an existential risk has received increased attention of late, with many sounding the alarm on AI’s imminent threat. For example, the Future of Life Institute recently published an open letter calling for a pause on AI research and development, and the Center for AI Safety posted an open statement comparing the threat posed by AI to that of nuclear bombs and suggesting drastic measures to reign in technology.
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