Close All Tabs Home / Podcast / Close All Tabs Companies use your personal data to determine what you pay — and for the most part, it's legal. Jun 3, 2026 Figures in suits with surveillance cameras for heads overlook a collage of gas stations, grocery shelves and stock tickers. Surveillance pricing is the practice of using consumers' personal data to determine what they'll pay. (Composite by Morgan Sung; Images by Getty Images) View the full episode transcript.