I write and travel and travel and writes for the LAT Travel section, which means writing about Long Beach and London, Monrovia and Machu Picchu. I've been doing this for most of the last 20 years, but along the way I also spent about six years covering culture for the LAT Calendar section and wri...
Why: Gently, this big balloon will take you 400 feet above Great Park in Irvine, giving a 40-mile view on a clear day. What: The balloon, which opened in 2007, is 118 feet, top to bottom. The gondola that hangs beneath it is perpetually tethered to the ground by a steel cable. It carries up to 30 passengers at a time. Great Park as a whole has gone through many delays and changes over the last decade, but its 76 publicly accessible acres are due to grow to 764 this year as sports facilities open.
Why: Even with no social context, this would be a striking set of murals, improbably arrayed beneath the Coronado Bridge. But the context makes it doubly special. What: When state and local officials expanded Interstate 5 through San Diego and built the Coronado Bridge in the 1960s, they split the longstanding blue-collar neighborhood of Barrio Logan.
Why: Country scenery and hippie echoes dominate Topanga Canyon, which feels far away from the city but really isn't. What: Topanga is a haven of bucolic scenery and rustic, tucked-away homes near a handful of restaurants and attractions, all strung together along a single main road, Topanga Canyon Boulevard, which follows a winding creek. Neil Young lived here for a while, and Jim Morrison is said to have written "Roadhouse Blues" about the long-gone Topanga Corral.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".