Now that Tesla’s Cybertruck rolls among us mortal Earthlings, and the amped-up variant, the Cyberbeast, is available at auction, it’s time to take a step back and refresh the question: Why did Elon Musk build the Cybertruck? There is the obvious first answer: Musk loves to make a splash, which can mean antagonizing, trolling, and annoying. But more frequently, Musk making a splash means succeeding at what might seem like an impossible task—and doing it with the flair of a matador.