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Mugdha Variyar on Muck Rack

Mugdha Variyar

Bangalore
As seen in: ET Prime, ETTech.com, MSN India, The Economic Times, The Times of India, International Business Times (India), Gadgets Now, CNBC-TV18
Gamifying news and content with @PinkPaperPlay. Previously worked at ET Prime, CNBC TV 18, The Economic Times, Hindustan Times
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Articles

Larger dark stores, product returns: How quick-commerce startups are eyeing Amazon, Flipkart’s turf.

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By Mugdha Variyar, Priyanka Sahay Verified, Shabori Das
| ET Prime Verified
It is clearly the age of instant gratification. Until a few years ago, who would have imagined that people would need beauty products or garments delivered at their doorsteps within 10 minutes? But here we are. In recent months, quick-delivery startups Blinkit, Zepto, and Swiggy Instamart have expanded their categories to include products that one would usually buy from e-commerce platforms such as Amazon and Flipkart. With more and more urban
Open in Who Shared Issue with article?

Amazon set to BARE its teeth in India with new four-pronged strategy

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By Mugdha Variyar, Priyanka Sahay Verified
| ET Prime Verified
In December 2023, Amazon India’s top brass had a key meeting in Bengaluru to come up with a three-year strategy as the global e-commerce giant had hit a rough patch in the country over recent years. Amazon certainly required a new plan. It was not just the stringent policy climate or the eyeball-to-eyeball encounter with the country’s most powerful corporate group, but challenges on the business front, too, have been weighing on the company’s
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No free delivery for you, shopaholic, say Blinkit, Zepto

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By Mugdha Variyar, Priyanka Sahay Verified
| ET Prime Verified
Have you made a habit out of sniffing around for discounts on veggies on Zepto? Or making last-minute orders for pans to palak on Blinkit? Then these quick commerce platforms have you exactly where they want you - wrapped around their fingers. You are looking for free and instant delivery and they are looking for cold cash. Some of these quick commerce platforms have, in recent months, made delivery fees mandatory regardless of the order value
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