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Muhammad Lahandi Baskoro on Muck Rack

Muhammad Lahandi Baskoro

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Articles

Exploring the efficacy of ecolabels as a marketing strategy: Insights from the emerging bioplastic packaging market

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By Benny Tjahjono, Macarena Valenzuela Beltrán, Anna Bogush, Muhammad Lahandi Baskoro
| Wiley Online Library Verified
1 INTRODUCTION The packaging industry plays a significant role in plastic production accounting for about 31% of the 460 million tonnes global plastics used for packaging in 2019 (OECD, 2022). This packaging includes items like beverage bottles, food wraps, carrier bags and takeaway containers, many of which are used once and then discarded (Eunomia, 2023).
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