Muhammad Tarek

Forbes Middle East has unveiled its annual Top 100 Travel and Tourism Leaders 2026 list, recognizing 100 leaders driving the region’s airlines, airports, hotels, destinations, and travel services across the public and private sectors. Their businesses and institutions are playing an expanding role in the Middle East’s economic diversification, investment, and destination development. Leaders on this year's list represent nine countries across the region.

Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starbucks customer reviews using classical machine learning and deep learning approaches.

<p>Forbes Middle East’s sixth annual Top 100 CEOs list spotlights the executives leading the region’s most impactful organizations. As architects of growth and transformation, these leaders are doing more than delivering business results — they are driving innovation, expanding global competitiveness, and helping shape the future of the Middle East’s economies.</p><p></p>